Fresh European Fruit, for Every Day Freshness, Flavor, Nutritional Value

Picked At Their Peak

TIMING MAKES THE DIFFERENCE

The right moment of harvest plays a defining role in the quality of fresh fruit. Each fruit is picked at the optimum stage of maturity, once it has reached the size and level of development suited to its variety. At this point, its flavor, aroma, texture and appearance are well expressed, while it retains the firmness needed to remain in good condition throughout handling and distribution. This helps preserve its freshness and distinctive features, making it an appealing choice for everyday eating.

Discover six fruits worth adding to your day

PICK A FRUIT AND EXPLORE

Kiwi

Pear

5 A Day

FRUIT & VEGETABLES

Small Choices Throughout the Day

For people aged 10 years and over, WHO recommends consuming at least 400 g of fruit and vegetables each day, a quantity commonly expressed as five portions – 5 a day. Lower daily amounts are recommended for younger children. Simple daily choices can help meet this recommendation, such as adding fruit to breakfast or snacks and including vegetables in main meals. Selecting different types and colors can also bring greater variety to everyday eating. National food-based dietary guidelines in Latvia, Lithuania and Estonia provide country-specific guidance, which may differ in the recommended amounts and proportions of fruit and vegetables.

Explore the articles below to learn more about the guidance in each country.

Meet EuFreshBalt at Baltic Trade Fairs

Join us in Latvia and Estonia to discover, taste and learn more about fresh European fruits

Riga Food 2026

Tallinn FoodFair 2026